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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of international marketing 18 (2010) 3, pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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An alternative approach to the measurement of emotional attachment
Jiménez, Fernando R.; Voss, Kevin E. - In: Psychology & marketing 31 (2014) 5, pp. 360-370
Persistent link: https://www.econbiz.de/10010362507
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Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.; Mendoza, Norma A. - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
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A classification schema of co-production of goods : an open-systems perspective
Jiménez, Fernando R.; Voss, Kevin E.; Frankwick, Gary L. - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1841-1858
Persistent link: https://www.econbiz.de/10010205971
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.; Jiménez, Fernando R.; Wergin, Rand - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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Functional and social value of chinese brands
Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
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Brand skill : linking brand functionality with consumer-based brand equity
Mohan, Mayoor; Jiménez, Fernando R.; Brown, Brian P.; … - In: The journal of product & brand management 26 (2017) 5, pp. 477-491
Persistent link: https://www.econbiz.de/10011778296