Private label brand is a product that can only be found in the retailer. The presence of private label is now well … has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand … manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and …

manufacturer brand (MB) with the store brand (SB), this research has studied the consumer's sensory respond towards two different … taste test and an informed taste test it has been observed the influence of the brand's product, when talking about store … perception of the sensory quality of the store brands, which generates more knowledge about the brand's value of the private …