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Die Attraktivität von Handelsmarken-Käufern : eine empirische Analyse und strategische Empfehlungen zur Vermarktung von Handelsmarken

Bauer, Hans H.; Görtz, Gunnar; Strecker, Tina - 2004

Persistent link: https://www.econbiz.de/10013430073

Management der Betriebstypenmarkentreue : Konzeptualisierung, Operationalisierung und Gestaltungsempfehlungen für den Bekleidungseinzelhandel

Große-Bölting, Kristin - 2005 - Gabler Edition Wissenschaft

Marken sind die zentralen Wertschöpfungsquellen von Unternehmen. Für die strategische Unternehmensführung und das Markencontrolling ist es daher äußerst wichtig zu wissen, worin sich starke und schwache Marken unterscheiden. Zu den wesentlichen Merkmalen einer starken Marke zählt ein...

Persistent link: https://www.econbiz.de/10013517411

The role of "digitalization" in German sustainability bank reporting

Diener, Florian; Špaček, Miroslav - In: International Journal of Financial Studies : open … 8 (2020) 1/16, pp. 1-15

Code. Based on 113 bank reports, a multiple regression analysis of 1410 codings of the keyword "digital" is carried out … sustainable bank reporting with regard to digitalization. It also shows that issues are not adequately addressed and covered in …

Persistent link: https://www.econbiz.de/10012238843

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert - 2006

Persistent link: https://www.econbiz.de/10003321111

The connected customer : the changing nature of consumer and business markets

Wuyts, Stefan (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885655

Advertising 2.0 : social media marketing in a Web 2.0 world

Tuten, Tracy L. - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003685381

The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context

Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10009007096

Brand personalities and consumer-brand relationships as elements of successful brand management

Güse, Katharina S. - 2011

Persistent link: https://www.econbiz.de/10009009272

Brand psychology : consumer perceptions, corporate reputations

Gabay, Jonathan - 2015

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes...

Persistent link: https://www.econbiz.de/10010533119

Marken für Menschen : wie weiter nach dem Marken-Missverständnis

Harder, Thomas; Wüthrich, Nicolas - 2016

Persistent link: https://www.econbiz.de/10011380200