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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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The effects of incidental ad exposure on consumption-enhancing and consumption-critical processes
Sauerland, Martin; Felser, Georg; Krajewski, Jarek - In: Psychology & marketing 29 (2012) 10, pp. 782-790
Persistent link: https://www.econbiz.de/10009626423
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios; Kokkinaki, Flora - In: Neuroscience and the economics of decision making, (pp. 165-181). 2012
Persistent link: https://www.econbiz.de/10010371035
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998