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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Reklamnye kommunikacii i upravlenie ėkonomičeskim povedeniem rossijskich potrebitelej
Seleznev, Vladimir Nikolaevič - 2009
Persistent link: https://www.econbiz.de/10008667804
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Advertising and consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008669072
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Implicit measures of consumer cognition : a review
Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
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Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen : eine ökonomische Analyse
Flasche, Elisa - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008773476
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted; Coyle, James R.; Lightfoot, Elizabeth; … - In: Journal of advertising research 47 (2007) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
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Word-of-mouth research : principles and applications
Allsop, Dee T.; Bassett, Bryce R.; Hoskins, James A. - In: Journal of advertising research 47 (2007) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10003614046