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Marketing im "Netz" : Herausfo...
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Brand management
25
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German
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Langner, Tobias
97
Esch, Franz-Rudolf
55
Bruhn, Manfred
16
Fischer, Alexander
12
Kernstock, Joachim
10
Tomczak, Torsten
10
Redler, Jörn
7
Bergkvist, Lars
5
Brune, Philipp
4
Eisend, Martin
4
Krengel, Martin
4
Kühn, Jochen
4
Bruns, Daniel
3
Geus, Patrick
3
Rossiter, John R.
3
Braun, Ingolf
2
Kopka, Julian Felix
2
Rahman, Renée
2
Redler, Joern
2
Schmitt, Bernd H.
2
Schütmaat, Sarah
2
Temme, Dirk
2
Ang, Lawrence
1
Braun, Ingolf A.
1
Brunner, Christian Boris
1
Bräutigam, Sören
1
Christ, Malte
1
Drengner, Jan
1
Esch, Franz‐Rudolf
1
Fröhling, Renée
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Grahl, Daniel
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Hahn, Hans Peter
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Hofmann, Rupert
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Klinke, Tobias
1
Langer, Thomas
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Luckas, Manfred
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Müller, Robert Caspar
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Neudecker, Niels
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7
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5
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3
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3
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3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
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2
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2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Designing and communicating experience
1
European Advertising Academy
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Handbuch Markenführung ; Bd. 2
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Innovative Markenführung und -implementierung
1
International advertising and communication : current insights and empirical findings
1
Journal of Brand Management
1
Journal of Business Research
1
Journal of Product & Brand Management
1
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ECONIS (ZBW)
84
OLC EcoSci
8
USB Cologne (EcoSocSci)
2
EconStor
1
RePEc
1
Other ZBW resources
1
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11
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
Saved in:
12
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
13
Strategien und Techniken zur wirksamen Gestaltung von Print- und Online-Katalogen im Versandhandel
Esch, Franz-Rudolf
;
Redler, Jörn
;
Neudecker, Niels
; …
- In:
Versandhandelsmarketing : marktorientiertes Management …
,
(pp. 373-407)
.
2010
Persistent link: https://www.econbiz.de/10003917348
Saved in:
14
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
15
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
16
Management internationaler Markenportfolios : SCA Tissue Europe
Esch, Franz-Rudolf
;
Langner, Tobias
;
Braun, Ingolf
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 461-477)
.
2011
Persistent link: https://www.econbiz.de/10009307555
Saved in:
17
Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Langner, Tobias
;
Schmidt, Jennifer
;
Fischer, Alexander
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 624-634
Persistent link: https://www.econbiz.de/10011288576
Saved in:
18
Managing brands in a converging media environment
Langner, Tobias
;
Brune, Philipp
;
Fischer, Alexander
- In:
Media and convergence management
,
(pp. 135-160)
.
2013
Persistent link: https://www.econbiz.de/10009767982
Saved in:
19
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
20
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
Saved in:
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