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The purpose of the study is to identify the gap between expected and perceived service of customers with respect to public and private sector banks at Chennai city. The study has chosen five service quality dimensions (SERQUAL) namely tangibility, reliability, responsiveness, assurance and...
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The banking industry of India is now running in a vibrant challenge concerning both customer base and performance … Relationship Management (CRM) concept. CRM has its origin in the basic paradigm of bank marketing, i.e. to satisfy customers with … out the satisfaction level of customers towards their respective bank's CRM by studying the perception of customer. This …
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Competition and the constant changes in technology and lifestyles have changed the face of banking in India. From a …, customer satisfaction towards Internet banking service has become an issue due to stiff competition among the banks in India … satisfaction model in Internet banking services context in India specially in Madhya Pradesh had not been addressed by past studies …
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