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Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.; Peltier, James; Schibrowsky, John A. - In: Journal of marketing education : JME 40 (2018) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.; Dahl, Andrew J.; Peltier, James - In: Journal of consumer behaviour 23 (2024) 2, pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James; Chennamaneni, Pavan Rao; Barber, Kenyatta N. - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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Anticipatory value-in-use in early-stage digital health service transformations : how consumers assess value propositions before and after abrupt, exogenous shocks
Dahl, Andrew J.; Peltier, James; Swan, Eric L. - In: Journal of business research : JBR 163 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303678
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Artificial intelligence in healthcare : the value co-creation process and influence of other digital health transformations
Swan, Eric L.; Peltier, James; Dahl, Andrew J. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10014475085
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The impact of trust on social and financial capital acquisition : a resource integration perspective in minority-owned entrepreneurial organisations
Pegram, Ronald L; Clarke, Camelia L; Peltier, James; … - In: International small business journal : ISBJ 40 (2022) 7, pp. 823-844
Persistent link: https://www.econbiz.de/10013438781
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733
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Guest editorial: cutting-edge research in social media and interactive marketing
Peltier, James; Dahl, Andrew J - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 733-740
Persistent link: https://www.econbiz.de/10015062942