Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 409-420
Purpose This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities and the retention of industrial customers. The authors explore this influence with the support of social exchange theory and resource-based view. Design/methodology/approach...