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Global segmentation and positioning
Kotabe, Masaaki; Helsen, Kristiaan - 2006
Persistent link: https://www.econbiz.de/10003410958
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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006
Persistent link: https://www.econbiz.de/10003410961
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International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.; Hofstede, Frenkel ter - 2006
Persistent link: https://www.econbiz.de/10003410965
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International good market segmentation and financial innovation
Başak, Suleyman; Croitoru, Benjamin - In: Journal of international economics 71 (2007) 2, pp. 267-293
Persistent link: https://www.econbiz.de/10003464011
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Economic integration and rules of origin under international oligopoly
Ishikawa, Jota; Mukunoki, Hiroshi; Mizoguchi, Yoshihiro - In: International economic review 48 (2007) 1, pp. 185-210
Persistent link: https://www.econbiz.de/10003446761
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Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim; Mannix, Richard - In: Handbook of research on mobile marketing management, (pp. 94-114). 2010
Persistent link: https://www.econbiz.de/10003919346
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Demand elasticity estimates for New Zealand tourism
Schiff, Aaron; Becken, Susanne - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 564-575
Persistent link: https://www.econbiz.de/10008907740
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Why does sovereign risk differ for domestic and external debt? : evidence from Scandinavia ; 1938 -1948
Waldenström, Daniel - In: Journal of international money and finance 29 (2010) 3, pp. 387-402
Persistent link: https://www.econbiz.de/10003947702
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The influence of regionalization and cultural distance on the direction of exports
Sherriff, Garry; Brewer, Paul; Liesch, Peter Wayne - In: Journal of Asia Pacific business 11 (2010) 2, pp. 78-98
Persistent link: https://www.econbiz.de/10003988419
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A re-examination of the market segmentation theory as a pedagogical model
Johnson, Robert S.; Zuber, Richard A.; Gandar, John M. - In: Journal of financial education 36 (2010) 1/2, pp. 1-37
Persistent link: https://www.econbiz.de/10003992596