Segmentation challenges posed by ‘transnationals’ in mobile marketing
Year of publication: |
2010
|
---|---|
Authors: | Sirkeci, Ibrahim ; Mannix, Richard |
Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 94-114
|
Subject: | Internationale Migration | International migration | Zielgruppe | Target group | Internationale Marktsegmentierung | International market segmentation | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Welt | World | 2002-2007 |
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