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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Bianchi, Enrique Carlos (ed.);  … - 2023
0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism …, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco … Rewarded for Recycling? With Reciclos You Can! -- CASE 5. Lesspack: A Project Helping Planet Sustainability -- CASE 6 …
Persistent link: https://www.econbiz.de/10014312144
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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
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Unternehmenskommunikation zur Förderung des nachhaltigen Konsums
Fricke, Vera; Schrader, Ulf - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 205-226). 2014
Persistent link: https://www.econbiz.de/10010476276
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
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Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika; Heath, Teresa; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
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Social innovation for sustainability and social inclusion
Kumar, Dinesh; Gupta, Punam - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
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Approaches to sustainable enterprise value
Jankalová, Miriam; Kurotová, Jana; Bajza, Filip - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-19
sustainability requires a more comprehensive view of value that includes economic, social and environmental benefits. The aim of this …
Persistent link: https://www.econbiz.de/10015073295
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The structure of sustainability marketing research : a bibliometric review and directions for future research
Bhattacharyya, Jishnu - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 245-286
Persistent link: https://www.econbiz.de/10014313719
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Corporate social marketing, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio; Rodriguez-Sanchez, Carla; … - In: Responsible Consumption and Sustainability : Case …, (pp. 33-48). 2023
Persistent link: https://www.econbiz.de/10014320622
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Towards a holistic framework for sustainable value analysis in business models : a tool for sustainable development
Méndez-León, Eduardo; Reyes-Carrillo, Tatiana; … - In: Business strategy and the environment 31 (2022) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10012815269