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1
The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
Saved in:
2
U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
Saved in:
3
Cultural meaning, advertising, and national
culture
: a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
4
Comparing dimensions of national
culture
for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
5
Cultural competence and cultural compensatory mechanisms in binational households
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10010360363
Saved in:
6
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
7
Expatriates cross-cultural adjustment challenge in diverse India : a three level analysis
Sharma, Sahiba
;
Dahiya, Richa
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10011715075
Saved in:
8
Cultural intelligence : a dynamic and interactional framework
Patel, Taran
;
Salih, Ahmad
- In:
International studies of management and organization
48
(
2018
)
4
,
pp. 358-385
Persistent link: https://www.econbiz.de/10011966666
Saved in:
9
Cultures of cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
10
Cultural distance and expatriate adjustment revisited
Hemmasi, Masoud
;
Downes, Meredith
- In:
Journal of global mobility : the home of expatriate …
1
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010404236
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