. By delineating and operationalizing the intangible capital and capabilities of brand managers, this study provides a … capabilities, and guidance in relation to intangible capital and capabilities needed by brand managers. … managers are responsible for brand strategy development and execution, little is known about what makes a brand manager …

Purpose of the article: The author's interest focuses on brand managers as brands are among the factors strongly … managers at the phase they are addressed by employers in both the US and Ukraine. The author finds it useful to focus on … content analysis makes it possible to analyse and discuss the requirements for job of brand managers in different countries …

loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …

Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first …