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Attractiveness analysis of European tourist cities
Valls, Josep F.; Sureda, Joan; Valls-Tuñon, Gerard - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 178-194
Persistent link: https://www.econbiz.de/10010361798
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Blogging slum tourism : a critical disclosure analysis of travel blogs
Muldoon, Meghan; Mair, Heather - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 5, pp. 465-479
Persistent link: https://www.econbiz.de/10011593105
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The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul - In: Corporate communications : an international journal 29 (2024) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10014493977
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Developing a sense of place toolkit : identifying destination uniqueness
Jarratt, David; Phelan, Chris; Wain, Jenny; Dale, Sarah - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 408-421
Persistent link: https://www.econbiz.de/10012165723
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Place branding - geographical approach : case study : Waterloo
Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...
Persistent link: https://www.econbiz.de/10011833678
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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal; Shafei, Reza; Fatemi, Adel - In: International journal of management practice : IJMP 16 (2023) 2, pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
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In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10014293835
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Brand equity in a tourism destination : a case study of domestic tourists in Hoi An city, Vietnam
Tran, Trung Vinh; Phuc Nguyen, Nguyen; Tuan, Tran Nien; … - 2022
the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the ….Originality/valueAn integrated model of destination brand equity dimensions and overall destination brand equity was tested in a tourism city in the … destination brand equity in the tourism industry …
Persistent link: https://www.econbiz.de/10014241844
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The 'creation' of a tourist destination : a success Story or a 'generic' place? : the case of Dubai.
Deffner, Alex; Liouris, Christos - 2010
foreign influx, through tourism and attracting foreign businesses with the possibility to set-up regional offices and increase … discusses the new approaches linking city planning with city marketing, like time planning, leisure (cultural, tourism, sports … strong infrastructure for tourism & business, incorporating: City marketing plan involving the cooperation of tourists …
Persistent link: https://www.econbiz.de/10011575529
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Dramatizing an event through a promotional film : testing image effects
Mathisen, Line; Prebensen, Nina K. - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 672-689
Persistent link: https://www.econbiz.de/10010246311