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Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies

Le, Hoang T. P. M.; Park, Jungkun; Nguyen, Trang Thi; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 549-569

Persistent link: https://www.econbiz.de/10015062570

The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...

Persistent link: https://www.econbiz.de/10013326381

Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook

Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489

Persistent link: https://www.econbiz.de/10012509576

Influencing customer's purchase intentions through firm participation in online customer communities

Albert, Leslie Jordan; Aggarwal, Nitin; Hill, Timothy R. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 285-295

Persistent link: https://www.econbiz.de/10010459089

Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model

Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202

data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation …

Persistent link: https://www.econbiz.de/10014318794

Exploring antecedents of online group-buying : social commerce perspective

Lin, Cathy S.; Wu, Sheng - In: Human systems management : HSM 34 (2015) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10011316590

The role of social commerce in online purchase intention : mediating role of social interactions, trust, and electronic word of mouth

Monfared, Amir Reza Konjkav; Ghaffari, Mohammad; … - In: Journal for international business and entrepreneurship … 13 (2021) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10012515849

Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10012519208

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand

Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198

Persistent link: https://www.econbiz.de/10012285941