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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Die Akzeptanz technologischer Innovationen : eine absatztheoretische Fundierung am Beispiel von Multimedia-Systemen
Kollmann, Tobias - 1996
Persistent link: https://www.econbiz.de/10000676199
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Konzepte des Produktnutzens und verwandte Konstrukte in der Marketingtheorie
Feuerhake, Christian - 1991
Persistent link: https://www.econbiz.de/10000085099
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Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Schütze, Roland; Schütze, Roland S. - 1992
Persistent link: https://www.econbiz.de/10000088372
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Das hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till (contributor); Kreis, Henning (contributor);  … - 2007
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...
Persistent link: https://www.econbiz.de/10003635041
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A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
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Disadvantaged consumers: an ethical approach to consumption by the poor
Hill, Ronald Paul - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003732693