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Experiential retailing : concepts and strategies that sell

Kim, Youn-Kyung; Sullivan, Pauline - 2007

Persistent link: https://www.econbiz.de/10003449639

Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl

Ebling, Christine (contributor) - 2007

Persistent link: https://www.econbiz.de/10003476595

Running head : management overview of scent as a marketing communications tool

Clark, Paul; Esposito, Mark - 2009

Persistent link: https://www.econbiz.de/10003911151

An assessment of chronic regulatory focus measures

Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982

Persistent link: https://www.econbiz.de/10008666345

The ARF 360 model : update to a human-centric approach

Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343

Persistent link: https://www.econbiz.de/10008697027

Cutting edges : listening-led marketing science, media strategies, and organizations

Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315

Persistent link: https://www.econbiz.de/10008697035

Commentary: Statistics in marketing and consumer research

Baron, Steve - In: Journal of customer behaviour 9 (2010) 3, pp. 229-242

Persistent link: https://www.econbiz.de/10008697930

A new consumer relationship model : the marketing communications application

Thrassou, Alkis; Vrontis, Demetris - In: Journal of promotion management : JPM 15 (2009) 4, pp. 499-521

Persistent link: https://www.econbiz.de/10003928843

Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen

Gierl, Heribert; Zhu, Yajing - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 79-103

Persistent link: https://www.econbiz.de/10003929442

The development and impact of consumer word of mouth in new product diffusion

Luan, Y. Jackie; Neslin, Scott A. - 2009 - This draft: August 2009

We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing...

Persistent link: https://www.econbiz.de/10003930537