Similar Search Results

Taylor, Jennifer; Kennedy, Rachel; McDonald, Colin; … - In: Journal of advertising research 53 (2013) 2, pp. 200-211

Persistent link: https://www.econbiz.de/10009778462

Shen, Feng; Morris, Jon D. - In: Journal of advertising research 56 (2016) 2, pp. 193-204

Persistent link: https://www.econbiz.de/10011518152

Lajante, Mathieu M. P.; Droulers, Olivier; Amarantini, David - In: Journal of advertising research 57 (2017) 1, pp. 28-37

Persistent link: https://www.econbiz.de/10011707596

Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66

Persistent link: https://www.econbiz.de/10011707618

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905

Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320

Persistent link: https://www.econbiz.de/10012492707

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012694623

Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69

Persistent link: https://www.econbiz.de/10011613293

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695