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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar; Eisingerich, Andreas; Auh, Seigyoung; … - In: Business horizons 61 (2018) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
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Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar; Auh, Seigyoung - In: Australasian marketing journal 18 (2010) 2, pp. 49-56
Persistent link: https://www.econbiz.de/10003975203
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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry
Auh, Seigyoung; Merlo, Omar - In: Industrial marketing management : the international … 41 (2012) 5, pp. 861-873
Persistent link: https://www.econbiz.de/10009656237
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Why so toxic? : a framework for exploring customer toxicity
Duffek, Barbara; Eisingerich, Andreas B; Merlo, Omar - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 122-143
Persistent link: https://www.econbiz.de/10014327820
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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar; Eisingerich, Andreas B; Gillingwater, Richard - In: Business horizons 66 (2023) 5, pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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Immunizing customers against negative brand-related information
Merlo, Omar; Eisingerich, Andreas B; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 140-163
Persistent link: https://www.econbiz.de/10015047065