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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Persistent link: https://www.econbiz.de/10009664307

Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter

Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329

Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...

Persistent link: https://www.econbiz.de/10012704076

Opinion evolution of online consumer reviews in the e-commerce environment

Wan, Yan; Ma, Baojun; Pan, Yu - In: Electronic commerce research 18 (2018) 2, pp. 291-311

Persistent link: https://www.econbiz.de/10011864127

Towards detecting influential users in social networks

Afrasiabi Rad, Amir; Benyoucef, Morad - In: E-technologies: transformation in a connected world : …, (pp. 227-240). 2011

Persistent link: https://www.econbiz.de/10009012912

An agent-based model of the development of friendship links within Facebook

Abbas, Syed Muhammad Ali - In: Computational and mathematical organization theory 19 (2013) 2, pp. 232-252

Persistent link: https://www.econbiz.de/10009754545

Tie strength, embeddedness, and social influence : a large-scale networked experiment

Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370

Persistent link: https://www.econbiz.de/10010381871

Peer influence in the diffusion of iPhone 3G over a large social network

Matos, Miguel Godinho de; Ferreira, Pedro; Krackhardt, David - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1103-1133

Persistent link: https://www.econbiz.de/10010433228

Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth

Hickman, Thomas M.; Ward, James C. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 501-517

Persistent link: https://www.econbiz.de/10009766384

Validation and sufficiency

East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 661-666

Persistent link: https://www.econbiz.de/10011574530

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

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