Similar Search Results

A framework of brand strategy and the "glocalization" approach : the case of Indonesia

Japutra, Arnold; Bang, Nguyen; Melewar, T. C. - In: Analyzing the cultural diversity of consumers in the …, (pp. 101-125). 2015

Persistent link: https://www.econbiz.de/10011396901

Electronic CRM and perceptions of unfairness

Yu, Xiaoyu; Bang, Nguyen; Han, Sung Ho; Chen, Cheng-Hao … - In: Information technology and management 16 (2015) 4, pp. 351-362

Persistent link: https://www.econbiz.de/10011398874

Five areas to advance branding theory and practice

Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769

Persistent link: https://www.econbiz.de/10010514116

Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan

Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319

Persistent link: https://www.econbiz.de/10011305126

An integrated model of firms' brand likeability : antecedents and consequences

Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140

Persistent link: https://www.econbiz.de/10011305972

Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics

Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324

Persistent link: https://www.econbiz.de/10009759787

Ties with government, strategic capability, and organizational ambidexterity : evidence from China's information communication technology industry

Yu, Xiaoyu; Chen, Yi; Bang, Nguyen; Zhang, Wenhong - In: Information technology and management 15 (2014) 2, pp. 81-98

Persistent link: https://www.econbiz.de/10010380597

Are you providing the "right" customer experience? : the case of Banca Popolare di Bari

Klaus, Philipp; Gorgoglione, Michele; Buonamassa, Daniela; … - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 506-528

Persistent link: https://www.econbiz.de/10010200806

Ethical and social marketing in Asia : incorporating fairness management

Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

Persistent link: https://www.econbiz.de/10011434074

A service of the

zbw