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Customer engagement planning e...
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Consumer behaviour
48
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31
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Simkin, Lyndon
109
Bang, Nguyen
104
Nguyen, Bang
78
Dibb, Sally
49
Melewar, T. C.
37
Chang, Kirk
26
Japutra, Arnold
18
Mutum, Dilip S.
15
Chen, Junsong
14
Yu, Xiaoyu
13
Chen, Cheng-Hao Steve
12
Foroudi, Pantea
10
Roy, Sanjit
9
Dennis, Charles
7
Ekinci, Yuksel
7
Klaus, Philipp
7
Melewar, T.C.
7
Sharifah Faridah Syed Alwi
7
Baumüller, Josef
6
Brooks, Neil
5
Ezlika Ghazali
5
Han, Sung Ho
5
Kuo, Chien-Chih
5
Li, Mo
5
Lu, Luo
5
Melewar, TC
5
Quinton, Sarah
5
Wu, Meng-Shan
5
Gupta, Suraksha
4
Hemsley-Brown, Jane
4
Lee, Iling
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Navare, Jyoti
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Rowley, Chris
4
Al-Hajla, Ali Homaid
3
Canhoto, Ana Isabel Domingos
3
Celse, Jérémy
3
Chatterjee, Sheshadri
3
Chen, Chen-Chu Matilda
3
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3
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3
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12
The Bottom Line
12
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8
Qualitative Market Research: An International Journal
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Ethical and social marketing in Asia : incorporating fairness management
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International studies of management and organization
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ECONIS (ZBW)
163
Other ZBW resources
72
OLC EcoSci
44
USB Cologne (EcoSocSci)
8
RePEc
2
BASE
1
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51
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
52
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
53
Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Chen, Cheng-Hao Steven
;
Wu, Meng-Shan
; …
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 55-79)
.
2015
Persistent link: https://www.econbiz.de/10011477438
Saved in:
54
Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia
Pearce, Jeremy
;
Miani, Mattia
;
Segon, Michael
;
Bang, Nguyen
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 95-114)
.
2015
Persistent link: https://www.econbiz.de/10011477445
Saved in:
55
Fairness management: Vietnam, Cambodia, the Philippines and Indonesia
Yu, Allen
;
Bang, Nguyen
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 253-273)
.
2015
Persistent link: https://www.econbiz.de/10011477466
Saved in:
56
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
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57
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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58
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
59
Corporate social responsibility and employee volunteerism : a broad overview of CSR through volunteerism
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, Sanjit
;
Bang, …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 99-112)
.
2021
Persistent link: https://www.econbiz.de/10012546406
Saved in:
60
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
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