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Markennetze
Grüter, Anne - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
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Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf; Redler, Jörn - In: Marketing : ZFP ; journal of research and management 27 (2005) 2, pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Erfolgsfaktoren von Markenallianzen : Analyse aus der Sicht des strategischen Markenmanagements
Huber, Frank - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002403719
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1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan; Lu, Hebo; Cui, Annie Peng - In: Journal of business research : JBR 144 (2022), pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
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Co-branding research : where we are and where we could go from here
Pinello, Cinzia; Picone, Pasquale Massimo; Mocciaro Li … - In: European journal of marketing 56 (2022) 2, pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
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Effective co-branding between two firms : a game theory perspective
Yan, Qiang - In: Delivering value in turbulent times : AMA Summer …, (pp. 355-362). 2012
Persistent link: https://www.econbiz.de/10010191485
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Spillover effects in multiple co-branding alliances
Victoria Villeda, Isabel; Völckner, Franziska; … - In: Essays on interfirm and intrafirm brand combinations. 2012
Persistent link: https://www.econbiz.de/10010219807