The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

analysis, market research, brand footprint analysis, intra-band ecosystems, promotion planning, new product development …

to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

The purpose of the article is based on the assumption that there is a theoretical link between brand satisfaction and … consumer loyalty. The article includes brand satisfaction and loyalty research links in the theoretical studies. Based on the … analysis of scientific literature, stated that the brand is a key factor, it generates customer satisfaction. The paper …

representing the foundations of their brand community. …

and multinomial regression were used to examine the relationship between the values attributed to the brand and the … representative value of the brand. This value dimension is consistent with the mission of Emergency and showed the highest …

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …

This paper deals with brand, mark or a stamp on a product or a service as a process of registration of the identity …. Brand on a product or service in a form of a symbol carries a signal to its consumer that it is genuine and authentic and it … meets the quality standard set by its producer or supplier. In the modern day society brand has become a strategically …