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Every step counts : when physical movement affects perceived value

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Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences

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Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 1, pp. 84-103

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How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions

Keeling, Debbie Isobel; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257

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When nothing is what it seems : a digital marketing research agenda

Ruyter, Ko de; Keeling, Debbie Isobel; Ngo, Liem Viet - In: Australasian marketing journal 26 (2018) 3, pp. 199-203

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Writing for impact in service research

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Customer engagement design in industrial innovation

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Handbook of research on customer loyalty

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"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...

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Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight

Barnes, Stuart J.; Ruyter, Ko de - In: European journal of marketing 56 (2022) 6, pp. 1585-1589

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Special issue: artificial intelligence as a market-facing technology

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