When nothing is what it seems : a digital marketing research agenda
Year of publication: |
August 2018
|
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Authors: | Ruyter, Ko de ; Keeling, Debbie Isobel ; Ngo, Liem Viet |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 3, p. 199-203
|
Subject: | Digital marketing strategy | Research agenda | Surrealism | Online-Marketing | Internet marketing | Marktforschung | Market research | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.07.003 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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