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Principles and principals : do customer stewardship and agency control compete or complement when shaping frontline employee behavior?
Scheper, Jeroen; Falk, Tomas; Ruyter, Ko de; Jong, Ad de; … - In: Journal of marketing 76 (2012) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10009670272
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A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van; Ruyter, Ko de; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
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Gamification and mobile marketing effectiveness
Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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Climate setting in sourcing teams : developing a measurement scale for team creativity climate
Kiratli, Nadine; Rozemeijer, Frank; Hilken, Tim; … - In: Journal of purchasing and supply management 22 (2016) 3, pp. 196-204
Persistent link: https://www.econbiz.de/10011554805
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How business cycles affect the healthcare sector : a cross-country investigation
Cleeren, Kathleen; Lamey, Lien; Meyer, Jan-Hinrich; … - In: Health economics 25 (2016) 7, pp. 787-800
Persistent link: https://www.econbiz.de/10011542507
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GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els; Köhler, Clemens F.; Dellaert, … - In: Journal of retailing 88 (2012) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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It's a brand new world : teaching brand management in virtual environments
Belei, Nina; Noteborn, Gwen; Ruyter, Ko de - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 611-623
Persistent link: https://www.econbiz.de/10009232997