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Does image-research contribute to operative marketing planning : case Finland
Komppula, Raija; Tuohino, Anja; Peltonen, Arvo; Aho, Seppo - In: Marketing efficiency in tourism : coping with volatile …, (pp. 159-172). 2006
Persistent link: https://www.econbiz.de/10003396419
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Media strategies for improving national images during tourism crises
Avraham, Eli; Ketter, Eran - In: Progress in tourism marketing, (pp. 115-125). 2006
Persistent link: https://www.econbiz.de/10003538547
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Managerial perceptions if country-of-origin : an empirical study of New Zealand food manufacturers
Insch, Andrea; Williams, Sharnie; Knight, John G. - In: Journal of food products marketing 22 (2016) 3, pp. 304-319
Persistent link: https://www.econbiz.de/10011561209
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Using Chinese travel blogs to examine perceived destination image : the case of New Zealand
Sun, Minghui; Ryan, Chris; Pan, Steve - In: Journal of travel research : a quarterly publication of … 54 (2015) 4, pp. 543-555
Persistent link: https://www.econbiz.de/10011296027
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778