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What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.; Caruana, Albert; Leelapanyalert, Kannika - In: Journal of advertising research 53 (2013) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Der Wandel der Gesellschaft und ihr Einfluss auf die Wirtschaftskommunikation
Christoffel, Laetizia - In: Evolution der Informationsgesellschaft : …, (pp. 219-232). 2011
Persistent link: https://www.econbiz.de/10009303878
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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Werbeforschung
Zurstiege, Guido - 2007
Wirtschaft (Konsum) und Medien sind auf Werbung angewiesen - wie auch umgekehrt. Daher bedarf Werbung intensiver als … Abriss der Geschichte der Werbung, die rechtlichen und ethischen Aspekte, die Praxis der Agenturen und die einzelnen Medien …
Persistent link: https://www.econbiz.de/10003400825
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2014 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937