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Using ski destination choice criteria to segment Finnish ski resort customer

Konu, Henna; Laukkanen, Tommi; Komppula, Raija - In: Tourism management : research, policies, practice 32 (2011) 5, pp. 1096-1105

Persistent link: https://www.econbiz.de/10009161071

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46

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Are growing SMEs more market-oriented and brand-oriented?

Reijonen, Helen; Laukkanen, Tommi; Komppula, Raija; … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 699-716

Persistent link: https://www.econbiz.de/10009658091

Role of adaptive selling and customer orientation on salesperson performance : evidence from two distinct markets of Europe and Asia

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 62-83

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Consumer adoption versus rejection decisions in seemingly similar service innovations : the case of the Internet and mobile banking

Laukkanen, Tommi - In: Journal of business research : JBR 69 (2016) 7, pp. 2432-2439

Persistent link: https://www.econbiz.de/10011491032

Determinants affecting the use of an intermediary when buying meeting services

Kokkomäki, Johanna; Laukkanen, Tommi; Komppula, Raija - In: Tourism review : the official journal of the AIEST 65 (2010) 2, pp. 21-27

Persistent link: https://www.econbiz.de/10009237114

Brand loyalty and the role of hedonic value

Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537

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Mobile banking innovators and early adopters : how they differ from other online users?

Laukkanen, Tommi; Pasanen, Mika - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 86-94

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Are growth-oriented SMEs more likely to adopt market and brand orientations?

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How Big Data Can Transform Outcomes and Opportunities

Gelb, Betsy - 2019

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but...

Persistent link: https://www.econbiz.de/10012871657

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