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Brand orientation in small fir...
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51
Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.
;
Kalieva, O. M.
;
Pisareva, E. V.
- In:
European research studies
21
(
2018
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
Saved in:
52
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
53
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
54
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
55
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
56
The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader
;
Benabou, Djilali
- In:
International journal of social entrepreneurship and …
3
(
2014
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
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57
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
58
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
59
Branding capabilities and
SME
performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
60
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
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