Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer …-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …
