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Identifying customer needs through knowledge sharing in inter-firm relationships
Bhatti, Waheed Akbar - In: Journal of promotion management : JPM 24 (2018) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10011979186
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria; Åsberg, Malin; Roxenhall, Tommy - In: Journal of business-to-business marketing 25 (2018) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
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E-Collaboration-Initiative bei DaimlerChrysler
Koch, Olaf G.; Gerst, Martina H. - In: Integrated Supply Management : Einkauf und Beschaffung: …, (pp. 205-232). 2003
Persistent link: https://www.econbiz.de/10003422629