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Einzelkundenbezogene Dienstleistungserstellung

Minculescu, Ioana; Kleinaltenkamp, Michael - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 97-122). 2013

Persistent link: https://www.econbiz.de/10009759348

Wider die Commoditisierung : Ansätze zur Messung von Individualisierung

Minculescu, Ioana; Kleinaltenkamp, Michael; Pick, Doreén - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 167-187). 2014

Persistent link: https://www.econbiz.de/10010354627

Produktivität im Gesundheitssektor : Wertschöpfung in Nutzungsprozessen

Kleinaltenkamp, Michael; Danatzis, Ilias; Wernicke, Carolin - In: Dienstleistungen im Gesundheitssektor : Produktivität, …, (pp. 59-87). 2014

Persistent link: https://www.econbiz.de/10010338647

The antecedents and consequences of humour for service : a review and directions for research

Mathies, Christine; Chiew, Tung Moi; Kleinaltenkamp, Michael - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 137-162

Persistent link: https://www.econbiz.de/10011515343

Humor in Dienstleistungsinteraktionen : was wir (nicht) wissen

Kleinaltenkamp, Michael; Mathies, Christine; Gansky, Sarah - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 145-161). 2015

Persistent link: https://www.econbiz.de/10010469028

CASE : managing key account disruption in the logistics industry

Wernicke, Carolin; Saab, Samy; Kleinaltenkamp, Michael - In: Journal of business market management : JBM 7 (2014) 3, pp. 406-413

Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.

Persistent link: https://www.econbiz.de/10010422045