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Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets

Cater, Barbara - In: Managing Global Transitions 5 (2007) 4, pp. 371-390

This paper examines two very important concepts in marketing relationships – trust and commitment – whereby commitment is regarded as consisting of three components: affective, calculative and normative. The context of this study is professional services in a business-to-business market,...

Persistent link: https://www.econbiz.de/10005435902

(In)tangible resources as antecedents of a company’s competitive advantage and performance

Cater, Tomaž; Cater, Barbara - In: Journal for East European Management Studies 14 (2009) 2, pp. 186-186

The paper’s purpose is to add to the body of knowledge on the antecedents of a company’s competitive advantage and performance by developing and testing a conceptual model. By using structural equation modelling the model is tested on a sample of 182 Slovenian companies. The results show...

Persistent link: https://www.econbiz.de/10005042670

Emotional and rational motivations for customer loyalty in business-to-business professional services

Cater, Barbara; Cater, Tomaz - In: The service industries journal 29 (2009) 8, pp. 1151

Persistent link: https://www.econbiz.de/10008275420

Emotional and rational motivations for customer loyalty in business-to-business professional services

Cater, Barbara; Cater, Tomaz - In: The service industries journal 29 (2009) 7-8, pp. 1151

Persistent link: https://www.econbiz.de/10008286026

Antecedents and consequences of commitment in marketing research services: The client's perspective

Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-797

Persistent link: https://www.econbiz.de/10008317126

Rezensionen

Cater, Barbara; Cater, Tomaž - In: Industrie-Management : Zeitschrift für industrielle … (2009) 6, pp. 66-67

Persistent link: https://www.econbiz.de/10008343448

Antecedents and consequences of commitment in marketing research services: The client's perspective

Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-798

Persistent link: https://www.econbiz.de/10008894858

Product vs. relationship value in business-to-business manufacturing relationships

Cater, Tomaz; Cater, Barbara - In: Transformations in business & economics : scholarly papers 9 (2010) 2, pp. 139-154

Persistent link: https://www.econbiz.de/10009489338

Antecedents and consequences of commitment in marketing research services: the client's perspective

Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-797

Persistent link: https://www.econbiz.de/10003893190

(In)tangible resources as antecedents of a company’s competitive advantage and performance

Cater, Tomaž; Cater, Barbara - In: Journal of East European management studies : JEEMS 14 (2009) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10009787704