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Legends in marketing: Yoram (J...
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Consumer behaviour
79
Konsumentenverhalten
77
Marketing
62
Marketing theory
56
Marketingtheorie
53
Marketing management
48
Marketingmanagement
48
Theorie
41
Theory
41
Marktforschung
40
Relationship marketing
34
Beziehungsmarketing
32
International marketing
24
Vereinigte Staaten
23
Internationales Marketing
21
Verbraucher
19
Market research
17
Multinationales Unternehmen
14
Lieferantenmanagement
13
Supplier relationship management
13
USA
13
Welt
13
World
13
United States
12
Innovation
11
Transnational corporation
11
Werbung
11
Electronic Commerce
10
Globalization
10
Management
10
Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
Advertising
9
Globalisierung
9
Personality psychology
9
Persönlichkeitspsychologie
9
Strategisches Management
9
Absatzpolitik
8
B-to-B-Marketing
8
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11
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Article
310
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265
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Collection of articles of several authors
96
Sammelwerk
96
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90
Sammlung
90
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
23
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Festschrift
23
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review-article
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research-article
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conceptual-paper
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viewpoint
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Language
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English
382
Undetermined
193
German
4
Author
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Sheth, Jagdish N.
399
Wind, Yoram
137
Green, Paul E.
27
Parvatiyar, Atul
25
Sharma, Arun
25
Wind, Jerry
22
Mahajan, Vijay
21
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Douglas, Susan P.
11
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Rao, Vithala R.
8
Bettman, James R.
7
Varadarajan, Rajan
7
Wind, Yoram Jerry
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Krieger, Abba M.
6
Sharp, Byron
6
Sinha, Mona
6
Gunther, Robert E.
5
Iyer, Gopalkrishnan R.
5
Jain, Varsha
5
Sethi, S.Prakash
5
Yow, John
5
Ambika, Anupama
4
Bechwati, Nada Nasr
4
Claycamp, Henry J.
4
DeSarbo, Wayne S.
4
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American Marketing Association
2
Marketing Science Institute
2
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Published in...
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing
14
Journal of the Academy of Marketing Science
12
Journal of Business Research
11
European Journal of Marketing
9
Journal of advertising research
9
Journal of marketing theory and practice
9
Journal of marketing research : JMR
8
Global business perspectives series
7
Legends in strategic marketing
6
Marketing research : a magazine of management and applications
6
European journal of marketing : EJM
5
Journal of Consumer Marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
International Marketing Review
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Management Science
4
Marketing Science
4
Review of marketing research
4
California management review
3
Consumer and industrial buying behavior
3
Journal of Business & Industrial Marketing
3
Journal of Consumer Research
3
Journal of Services Marketing
3
Legends in marketing series
3
Marketing management and strategy : a reader
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Behavioral models for market analysis : foundations for marketing action
2
Business horizons
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
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Source
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ECONIS (ZBW)
397
OLC EcoSci
69
USB Cologne (EcoSocSci)
48
RePEc
33
Other ZBW resources
29
BASE
2
EconStor
1
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1
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
2
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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6
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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7
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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8
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
9
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
10
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10000091519
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