//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand adoption by BoP retailer...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Einzelhandel
17,786
Brand management
17,666
Markenführung
17,252
Retail trade
15,184
Theorie
11,488
Theory
11,292
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,298
Beziehungsmarketing
10,260
Markenartikel
9,240
Brand
8,200
Deutschland
7,329
USA
6,661
Online-Handel
6,298
United States
6,291
Online retailing
6,281
Customer satisfaction
6,188
Germany
6,099
Kundenzufriedenheit
6,010
Social Web
5,832
Social web
5,826
Online-Marketing
5,436
Internet marketing
5,402
Service quality
4,777
Dienstleistungsqualität
4,726
Innovation adoption
4,647
Innovationsakzeptanz
4,595
Electronic Commerce
4,553
E-commerce
4,361
Werbewirkung
4,231
Advertising effects
4,172
Marketingmanagement
3,873
Marketing management
3,844
Werbung
3,626
Advertising
3,612
Verbraucherverhalten
3,602
Experiment
3,550
more ...
less ...
Online availability
All
Undetermined
40,372
Free
25,029
Type of publication
All
Article
79,257
Book / Working Paper
40,453
Journal
445
Other
33
Type of publication (narrower categories)
All
Article in journal
63,629
Aufsatz in Zeitschrift
63,629
Graue Literatur
10,047
Non-commercial literature
10,047
Aufsatz im Buch
8,817
Book section
8,817
Working Paper
8,224
Arbeitspapier
7,605
Hochschulschrift
4,216
research-article
2,958
Thesis
2,840
Collection of articles of several authors
1,807
Sammelwerk
1,807
Aufsatzsammlung
1,180
Case study
949
Fallstudie
949
Conference paper
713
Konferenzbeitrag
713
Bibliografie enthalten
582
Bibliography included
582
Dissertation u.a. Prüfungsschriften
527
Konferenzschrift
522
Lehrbuch
379
Collection of articles written by one author
377
Sammlung
377
Amtsdruckschrift
322
Government document
322
Textbook
321
Reprint
271
Conference proceedings
266
review-article
230
Statistik
225
conceptual-paper
207
Article
197
review
188
Ratgeber
178
Statistics
163
Guidebook
162
case-report
139
Handbook
101
more ...
less ...
Language
All
English
102,660
German
12,618
Undetermined
3,646
French
544
Polish
162
Spanish
146
Italian
135
Russian
92
Swedish
69
Danish
53
Dutch
52
Hungarian
37
Finnish
32
Portuguese
32
Norwegian
29
Lithuanian
27
Romanian
16
Croatian
12
Slovak
11
Ukrainian
11
Czech
8
Indonesian
8
Slovenian
8
Japanese
7
Serbian
7
Arabic
4
Bulgarian
4
Kazakh
4
Chinese
4
Multiple languages
3
Bosnian
2
Modern Greek (1453-)
2
Turkish
2
Valencian
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
170
Burmann, Christoph
164
Huber, Frank
153
Bauer, Hans H.
123
Han, Heesup
122
Belk, Russell W.
117
Mattila, Anna S.
111
Phau, Ian
111
Herrmann, Andreas
109
Grunert, Klaus G.
104
Wiedmann, Klaus-Peter
104
Baumgarth, Carsten
97
Gierl, Heribert
97
Grewal, Dhruv
95
Swoboda, Bernhard
94
Bruhn, Manfred
91
Sheth, Jagdish N.
90
Ahlert, Dieter
88
Melewar, T. C.
88
Khare, Arpita
87
Meffert, Heribert
87
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Dwivedi, Yogesh Kumar
80
Keller, Kevin Lane
78
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Verhoef, Peter C.
78
Tomczak, Torsten
73
Sattler, Henrik
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Laroche, Michel
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Paul, Justin
69
Stavins, Joanna
69
Wansink, Brian
69
Rajagopal
68
Agarwal, Sumit
67
more ...
less ...
Institution
All
National Bureau of Economic Research
662
Springer Fachmedien Wiesbaden
262
SOEP-IS Group
68
OECD
57
Verlag Dr. Kovač
51
IGI Global
44
International Energy Agency
41
American Marketing Association
40
Université Paris-Dauphine (Paris IX)
35
Books on Demand GmbH <Norderstedt>
33
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
European Association of Agricultural Economists - EAAE
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Information Resources Management Association
27
Edward Elgar Publishing
26
Institut für Handelsforschung <Köln>
23
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
21
European Centre for the Development of Vocational Training
20
Nomos Verlagsgesellschaft
19
Springer Gabler <Firma>
17
Europäische Kommission / Gemeinsame Forschungsstelle
16
INSEAD
16
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
Europäische Kommission
15
Österreichisches Institut für Wirtschaftsforschung
15
Europäische Kommission / Statistisches Amt
14
RWTH Aachen
14
USA / Bureau of the Census
14
Christian-Albrechts-Universität zu Kiel
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Campus Verlag
12
European University Institute / Department of Economics
12
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
12
Helmut-Schmidt-Universität
12
more ...
less ...
Published in...
All
Journal of business research : JBR
2,343
Journal of retailing and consumer services
2,176
International journal of hospitality management
790
International journal of consumer studies
776
Psychology & marketing
735
The journal of brand management : an international journal
702
SpringerLink / Bücher
689
NBER working paper series
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of retailing
529
Working paper / National Bureau of Economic Research, Inc.
526
The journal of product & brand management
510
European Journal of Marketing
474
NBER Working Paper
465
Journal of marketing research : JMR
443
Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
434
European journal of marketing : EJM
432
The international review of retail, distribution and consumer research
415
International journal of retail & distribution management
412
Tourism management : research, policies, practice
408
Journal of Consumer Marketing
405
International Journal of Retail & Distribution Management
400
Journal of travel and tourism marketing
396
Journal of marketing
392
Journal of marketing management : MM
392
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
376
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of Product & Brand Management
357
Journal of the Academy of Marketing Science
344
Journal of marketing communications
339
Cogent business & management
337
Marketing intelligence & planning
337
Technological forecasting & social change : an international journal
336
Journal of international consumer marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of fashion marketing and management
328
Marketing letters : a journal of research in marketing
326
European journal of operational research : EJOR
310
Journal of consumer behaviour : an international research review
304
more ...
less ...
Source
All
ECONIS (ZBW)
110,989
Other ZBW resources
3,934
USB Cologne (EcoSocSci)
2,714
RePEc
1,321
EconStor
906
BASE
206
OLC EcoSci
54
USB Cologne (business full texts)
52
ArchiDok
12
more ...
less ...
Showing
1
-
10
of
120,188
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
2
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
3
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
4
A
brand
view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
6
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
7
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
8
Assessing the impact of retailer store
brand
presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
9
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
10
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->