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Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity
Steenkamp, Jan-Benedict E. M.
;
Wedel, Michel
- In:
Journal of Business Research
26
(
1993
)
3
,
pp. 237-249
Persistent link: https://www.econbiz.de/10005465724
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Product quality : an investigation into the concept and how it is perceived by consumers
Steenkamp, Jan-Benedict Evangelista
-
1989
Persistent link: https://www.econbiz.de/10004075501
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