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Steenkamp, Jan-Benedict E. M.
93
Dekimpe, Marnik G.
35
Geyskens, Inge
34
Gielens, Katrijn
17
Deleersnyder, Barbara
15
Jong, Martijn G. de
6
Kumar, Nirmalya
6
Kushwaha, Tarun
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Steenkamp, Jan-Benedict
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Wuyts, Stefan
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5
Heerde, Harald J. van
5
Steenkamp, Jan-Benedict E.M.
5
Baumgartner, Hans
4
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Hanssens, Dominique M.
4
Koll, Oliver
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Lamey, Lien
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Batra, Rajeev
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Hofstede, Frenkel ter
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Kalaignanam, Kartik
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Keller, Kristopher Oliver
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Tuli, Kapil R.
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Ewijk, Bernadette J. van
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Journal of marketing research : JMR
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ECONIS (ZBW)
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41
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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42
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
43
Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
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44
Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009306647
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45
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Saved in:
46
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
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47
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
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48
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
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49
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
50
Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
;
Burgess, Steven M.
-
1999
Persistent link: https://www.econbiz.de/10001463749
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