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Private-label use and store loyalty
Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
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The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van; Steenkamp, Jan-Benedict E. M.; … - In: Journal of international marketing 28 (2020) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 28 (2020) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Branding in the era of digital (dis)intermediation
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Steenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Albert - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10012434066
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Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46
Persistent link: https://www.econbiz.de/10012176536