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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
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Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Stan, Simona; Evans, Kenneth R.; Cernusca, Dan; … - In: Journal of euromarketing 12 (2003) 3/4, pp. 55-77
Persistent link: https://www.econbiz.de/10001861837
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A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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Salesperson socialization to the consumption of organizationally provided support services : differences between high- and low-performing salespeople
Stan, Simona; Arnold, Todd J.; McAmis, Gregory T.; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 271-288
Persistent link: https://www.econbiz.de/10012607651
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Managing differential effects of salespersons' regulatory foci : a dual process model of dominant and supplemental pathways
Miao, Fred; Zheng, Yi; Zang, Zhimei; Grisaffe, Douglas B.; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 563-585
Persistent link: https://www.econbiz.de/10013199137
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Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun; Lie, Po-Chien; Evans, Kenneth R. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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Individual differences in consumer value for mass customized products
Hunt, David M.; Radford, Scott K.; Evans, Kenneth R. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 327-336
Persistent link: https://www.econbiz.de/10009780513
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Who do I look at? : mutual gaze in triadic sales encounters
Arndt, Aaron D.; Khoshghadam, Leila; Evans, Kenneth R. - In: Journal of business research : JBR 111 (2020), pp. 91-101
Persistent link: https://www.econbiz.de/10012237782
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Interaction orientation and product development performance for Taiwanese electronic firms : the mediating role of market-relating capabilities
Chen, Yen Chun; Lie, Po-Chien; Evans, Kenneth R.; … - In: The journal of product innovation management : an … 34 (2017) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10011649985