Similar Search Results

Contribution of Assortment and Price to Building of Retail Brand Equity – Comparative Study on Selected Retail Formats

Dabija, Dan-Cristian - 2012

Devising an effective means of measuring retail brand equity has become an intense preoccupation of, and a real … contribution to building retail brand equity (image) and some variables have been proposed so as to properly quantify these aspects … (brand equity/image). Drawing on similar empirical studies, the present paper highlights the contribution of assortment and …

Persistent link: https://www.econbiz.de/10014164975

The effects of multi-channel assortment integration on customer confusion

Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449

Persistent link: https://www.econbiz.de/10011853896

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Four essays on the context-dependence of consumer preferences in situations of reduced choice

Wiebach, Nicole - 2012

Persistent link: https://www.econbiz.de/10009670984

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy

De Canio, Francesca; Sánchez-Franco, Manuel J.; … - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 125-141

Persistent link: https://www.econbiz.de/10012305758

Brand vulnerability to product assortments and prices

Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754

Persistent link: https://www.econbiz.de/10009790981

The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022

Persistent link: https://www.econbiz.de/10013494053

Shelf space schemas : myth or reality?

Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888

Persistent link: https://www.econbiz.de/10009756866