digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

other critical social exchange constructs (satisfaction, trust, commitment) and their influence on hotel brand loyalty. The … relationships. Results demonstrate that customer brand identification has positive influence on loyalty, commitment, satisfaction … and satisfaction) and brand loyalty. Further, customer identification and commitment are closely related, but they are …

Objective – This study aims to show the effect of brand experience, satisfaction, and trust on consumer’s brand loyalty … build long-lasting brands and customer relationships, together with brand trust, satisfaction, and loyalty. Methodology … in order to enhance their consumers’ experiences, satisfaction, trust, and loyalty to their brand. Novelty – The …