Showing 91 - 100 of 27,842
Persistent link: https://www.econbiz.de/10011478809
Persistent link: https://www.econbiz.de/10011408866
Persistent link: https://www.econbiz.de/10002590050
Persistent link: https://www.econbiz.de/10002590164
Persistent link: https://www.econbiz.de/10003368621
Persistent link: https://www.econbiz.de/10001782717
“umbrella branding,” or the ability of a single brand to reach across categories. Conceptually, I define umbrella branding as a … behavioral attribute that describes a shopper's tendency to ascribe a performance bond to a brand, or to associate certain … performance characteristics to a private label brand, across multiple categories. I test this theory using scanner data in this …
Persistent link: https://www.econbiz.de/10013026579
Persistent link: https://www.econbiz.de/10012545101
' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied … stakeholders' corporate brand perceptions (r(335) =.74, p <.001). It was recommended that the management of the selected listed …
Persistent link: https://www.econbiz.de/10012655116
Persistent link: https://www.econbiz.de/10012666292