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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
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Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten; Point, Sébastien; Kelan, Elisabeth; … - In: International journal of human resource management 32 (2021) 3, pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
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Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze; Karaosmanoglu, Elif - In: The journal of brand management : an international journal 27 (2020) 6, pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill - In: The journal of brand management : an international journal 24 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
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Lucky names : superstitious beliefs in Chinese corporate branding strategy for bank marketing
Li, Hung-Hui; Hsieh, Min-Yu; Chang, William Li - In: The North American journal of economics and finance : a … 35 (2016), pp. 226-233
Persistent link: https://www.econbiz.de/10011672316
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Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria - In: Health marketing quarterly 34 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071