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The relationship between capital investment and R&D spending : a panel cointegration analysis

De Jong, Pieter J. - In: Applied financial economics 17 (2007) 10/12, pp. 871-880

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Kommunikation II : Optimierung an einem Beispiel aus der Pharmaindustrie

Agarwal, Sanjeev; Meyer, Thomas - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 212-220). 2007

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Pharmaceutical promotion and GP prescription behaviour

Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - In: Health economics 15 (2006) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10003274073

Pharmaceutical promotion and GP prescription behaviour

Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004

Persistent link: https://www.econbiz.de/10002004677

Pharmaceutical Promotion and Gp Prescription Behaviour

Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2006

The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...

Persistent link: https://www.econbiz.de/10014058923

Pharmaceutical Promotion and Gp Prescription Behaviour

Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2009

The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...

Persistent link: https://www.econbiz.de/10014072054