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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek; Ewing, Michael - In: Journal of business research : JBR 62 (2009) 3, pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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Brand death : a developmental model of senescence
Ewing, Michael; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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Co-branding as a social marketing initiative
Peachment, Allan; Ewing, Michael; McMahon, Lance William - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 35-40
Persistent link: https://www.econbiz.de/10003181494
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Industrial and social networks in Asian collectivist societies
Ewing, Michael; Napoli, Julie; Caruana, Albert - In: The journal of contemporary issues in business and … 6 (2000) 2, pp. 25-32
Persistent link: https://www.econbiz.de/10003182392
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Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael; Caruana, Albert - In: International employment relations review 5 (1999) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
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Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert; Ramaseshan, B.; Ewing, Michael - 1996
Persistent link: https://www.econbiz.de/10000973818
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050