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Beziehungsmarketing
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Ewing, Michael
80
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77
Caruana, Albert
31
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24
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14
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12
Newton, Fiona J.
11
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10
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5
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5
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5
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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9
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3
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1
European Sport management quarterly : ESMQ
1
Fundamentals of marketing research ; Vol. 1
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
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1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Productivity and Performance Management
1
International employment relations review
1
International marketing ; Vol. V
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OLC EcoSci
64
ECONIS (ZBW)
58
Other ZBW resources
23
RePEc
16
BASE
4
USB Cologne (EcoSocSci)
1
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31
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
32
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
Saved in:
33
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
34
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
35
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
36
Co-branding as a social marketing initiative
Peachment, Allan
;
Ewing, Michael
;
McMahon, Lance William
- In:
The journal of contemporary issues in business and …
5
(
1999
)
2
,
pp. 35-40
Persistent link: https://www.econbiz.de/10003181494
Saved in:
37
Industrial and social networks in Asian collectivist societies
Ewing, Michael
;
Napoli, Julie
;
Caruana, Albert
- In:
The journal of contemporary issues in business and …
6
(
2000
)
2
,
pp. 25-32
Persistent link: https://www.econbiz.de/10003182392
Saved in:
38
Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael
;
Caruana, Albert
- In:
International employment relations review
5
(
1999
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
Saved in:
39
Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert
;
Ramaseshan, B.
;
Ewing, Michael
-
1996
Persistent link: https://www.econbiz.de/10000973818
Saved in:
40
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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