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(crowdsourcing) and post-launch (product offerings). The place where interactions take place is Facebook fan page of a Polish clothes …
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This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …
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