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Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li; Zhang, Mengwei; Wen, Xin - In: International journal of production economics 266 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten
Funk, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956491
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Price discrimination through multi-level loyalty programs
Sayman, Serdar; Usman, Murat - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
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Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang; Savage, Scott J.; Chen, Yongmin - In: Information economics and policy : IEP 33 (2015), pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
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Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul; Zamudio, César - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 964-982
Persistent link: https://www.econbiz.de/10011924823